Just weeks after moving into new premises at Sheffield Business Park, Fulcrum has revealed its new brand identity.

The re-design has been created to reflect the cohesive approach to all elements of the business with the customer being the common theme throughout.

The business-wide changes at Fulcrum are all geared towards providing an improved customer experience from better trained front end staff to a new network of Business Development Managers that will soon be rolled out across the country.